Vote Poster

My design for the vote poster played on the Nike "Just Do It - Nike" slogan and did this by replacing just to must. By having Must Do It - Vote it is getting the message across as simple as it can be. You must do it, you must vote. I believe this is appropiate for our target audience because teens can easily relate to the Nike slogan and be drawn to read it rather than an unfamiliar image. Also subconciously if Nike believes in voting than some teens will believe in voting and be enticed to. I chose to keep the background black and grey so that the red and white on the letters would stand out and bring the familiar colours of the Canadian flag to mind. These colours are also a familiar image and will clarify that this is a Canadian ad for Canadian voting. I also decided to change the "2011 Elections" to red and white to keep the same tone throughout the image. I found that having a simple background with only two colours and straight lines was more powerful than a complex colourful one that was distracting. My original image only consisted of the one vote square but I thought the image was to plain and did not have enough colour to stand out. So by copying a few more squares and gradually increasing the size it drew more attention to the poster because of the inccrease in red.